Gupta will be responsible for all of Guaranteed Rate’s marketing activities including branding, advertising, direct marketing, social media and PR. His digital responsibilities include creating an even more seamless experience on both Rate.com and the company’s mobile app. In addition, Gupta will also focus on significantly scaling Guaranteed Rate’s direct customer business.
Gupta joins Guaranteed Rate after company’s record year of more than $116 billion in the total credit volume in 2021.
“Guaranteed Rate has an incredible reputation for putting the customer first by focusing on digital innovation,” said Gupta. “I am very excited to get to work and help make great things happen that will continue to grow the business across multiple channels.”
Gupta brings more than two decades of experience leading marketing efforts for some of the biggest names in financial services, including Bank of America, AllState and Ally Financial. Most recently, he served as EVP, Head of Client Solutions & Outcomes at TIAA, where he was responsible for managing corporate strategy, analytics and financial products.
A graduate of the University of Bombayhe received his Masters of Business Administration from the University of Texas at Austinand has held board positions at ICF International, the Mobile Marketing Association, and the Association of National Advertisers.
To learn more, please visit Rate.com.
About companies with guaranteed prices
Guaranteed Rate Companies is a leading provider of mortgage lending and digital financial services. headquarters in Chicagothe Guaranteed Rate Companies have more than 10,000 employees in over 850 offices across the US serving all 50 states and Washington, D.C Since its inception in 2000, Guaranteed Rate Companies has helped more than 1 million homeowners with home purchase loans and refinances with total loan outstandings in excess of $116 billion in 2021 alone. The company has established itself as an industry leader by introducing innovative technologies, offering low prices and delivering unparalleled customer service. Honors and awards include: Top Lender for Online Service for 2018 by US News & World Report; Best Mortgage Originator for Online Loans and Best Mortgage Originator for Refinance by NerdWallet for 2021; HousingWire’s 2020 Tech100 Award for the company’s industry-leading FlashClose℠ technology; Ranked 3rd in the 2021 Scotsman Guide list of top retail mortgage lenders; Chicago Agent Magazine’s Lender of the Year for six consecutive years; and on the Chicago Tribune’s Top Workplaces list for seven consecutive years. visit rate.com for more informations.
SOURCE Guaranteed Rate